Product designer and design lead · Toronto

Product design
for screens,
and for print.

Brands I’ve designed for at bigDAWGS

Brands I’ve designed for at bigDAWGS

Featured work

Complete
product design.

A subscription product that gives NFC business cards their own landing pages, designed from the business case to the UI.

punch.ninja platform ecosystem

A subscription product that gives NFC business cards their own landing pages, designed from the business case to the UI.

punch.ninja
platform ecosystem

SELECTED WORK

More projects.

bigDAWGS digital architecture

Engineering tangible UX: FSEA Gold Leaf Awards 2026

EXPERTISE

Digital platforms.
Physical ecosystems.

Illustration of a phone app interface Illustration of a design system: patterns, input library and foundations Illustration of an NFC card, exploded to show the chip inside Illustration of an online store product page on a laptop
PRODUCT

Product and
UX design

Research, user flows and wireframes, then high fidelity prototypes in Figma. I took punch.ninja from a gap in our sales funnel to a live product with 10+ clients in its first month.

SYSTEMS

Design
systems

Figma libraries built on tokens, so a brand becomes rules a developer can build from. For bigDAWGS I set the colours, type, spacing and components behind the website redesign.

INTERACTIVE

Physical and
digital products

NFC business cards, church giving plaques and the pages they open. I design the object, how it’s made in production, and what happens after the tap.

COMMERCE

Ecommerce and
art direction

Online stores I designed and built in WordPress and WooCommerce, from catalogue to checkout, plus the product shoots I art directed to fill them.

EXPERTISE

Digital platforms.
Physical ecosystems.

PRODUCT

Product and
UX design

Research, user flows and wireframes, then high fidelity prototypes in Figma. I took punch.ninja from a gap in our sales funnel to a live product with 10+ clients in its first month.

Illustration of a phone app interface
SYSTEMS

Design
systems

Figma libraries built on tokens, so a brand becomes rules a developer can build from. For bigDAWGS I set the colours, type, spacing and components behind the website redesign.

Illustration of a design system: patterns, input library and foundations
INTERACTIVE

Physical and
digital products

NFC business cards, church giving plaques and the pages they open. I design the object, how it’s made in production, and what happens after the tap.

Illustration of an NFC card, exploded to show the chip inside
COMMERCE

Ecommerce and
art direction

Online stores I designed and built in WordPress and WooCommerce, from catalogue to checkout, plus the product shoots I art directed to fill them.

Illustration of an online store product page on a laptop
INDUSTRY RECOGNITION

Award winning
execution.

Recognized by the Foil and Specialty Effects Association (FSEA) for precision in physical product design and premium print execution. These accolades validate a rigorous approach to custom die cutting, metallic foil applications, and integrating digital technology into tactile user experiences. An intern I mentored won a Bronze Leaf Award.

Gold Leaf Awards
2 ✕ FSEA Winner

Silver Leaf Awards
2 ✕ FSEA Winner

Bronze Leaf Awards
3 ✕ FSEA Winner

Gold Leaf Awards
Best Use of Digital Foil (Varnish Adhesive)

Holiday corporate favor boxes

Best Use of Digital Embellishments - Miscellaneous

bigDAWGS® yoga banner

Best Use of Digital Embellishments - Folding Carton

Holiday corporate gift boxes, with variable names

Best Use of Special Diecut

RE/MAX Premiere pop-up business card set

Best Use of Digital Embellishments - Client/Self Promotion

NFL Draft videoFolder

Best Use of Embellishments with Technology

Gideon portfolio videoBOOK (hardcover)

Best Use of Foil/Embossing - Business Card

bigDAWGS® NFC business card

Get in touch

Hiring a designer?
Let’s talk.

I’m open to Product Designer and Design Lead roles, in Toronto or remote. You can also find me on LinkedIn.