I am a Senior Product Designer and Creative Lead with over 8 years of experience. I specialize in turning complex technical requirements into highly usable, visually engaging digital products. Whether I am building scalable user interface systems, directing enterprise marketing campaigns, or mapping out seamless physical to digital user journeys, my focus is always on clarity and craft.
In my recent role as Director of Product Design, I led cross functional teams to execute high stakes projects from initial discovery to final deployment. I am deeply passionate about optimizing workflows and have championed the integration of AI tools, like Midjourney and Gemini, to help teams design faster and smarter. My technical background allows me to collaborate effortlessly with engineering teams, utilizing platforms like Figma, HTML, CSS, and backend frameworks to ensure my designs are both beautiful and flawlessly buildable.
I firmly believe that great design solves real business problems without ever sacrificing aesthetics. This pragmatic but highly polished approach has driven my work to win seven national 2026 FSEA Gold Leaf Awards for product execution.
Beyond individual design work, I am a dedicated mentor and leader. I thrive on bringing out the best in my teams and take great pride in having managed an official internship program with Seneca Polytechnic to train and guide the next generation of creative talent.
Designing end-to-end digital solutions from initial discovery to high-fidelity deployment. Expert in translating complex data architectures into intuitive interfaces, building launch-ready web experiences on WordPress, and structuring fluid user journeys for both enterprise platforms and scaling e-commerce environments.
Pioneering user experiences that connect the physical world with digital spaces. Experienced in mapping and building cohesive cross-platform user journeys by embedding technologies like NFC and custom mobile landing pages into physical hardware and tactile product ecosystems.
Bridging the gap between creative vision and front-end execution. Proficient in architecting robust, modular component libraries and page templates in Figma that allow product, design, and engineering teams to build seamlessly, maintain strict brand governance, and scale product surfaces with maximum consistency.
Leading creative operations and driving team efficiency through emerging technologies. Expert in integrating generative AI tools like Midjourney, Gemini, and automation frameworks directly into production pipelines to drastically accelerate research, prototyping, and asset creation cycles.