punch.ninja Platform Ecosystem
Task
At bigDAWGS, we successfully sold premium physical NFC products, but routinely lost customers to third party software platforms for their digital landing pages. I created punch.ninja to bridge that gap. By combining physical touchpoints with custom digital capture pages, we transformed one off hardware sales into a recurring SaaS subscription ecosystem.
punch.ninja
TAP. CONNECT.
MAKE AN IMPACT
THE PROBLEM
We sold premium physical NFC products, but customers abandoned our ecosystem for third-party platforms like Linktree. We were leaving subscription revenue on the table.
MY ROLE
Lead Product Designer and Strategist. Owning the business case, the architecture decision, the UX, and the pricing model.
THE IMPACT
Architected and launched an end-to-end subscription platform bridging physical hardware with digital lead capture; locking in customers and generating recurring revenue.
We had a successful physical product, but a broken post-sale relationship. When a client ordered an NFC business card, they needed a landing page to direct their scans to. Because we did not offer our own software, we were actively pushing our buyers into the arms of our competitors.
I realized that if we owned the physical touchpoint, we needed to own the digital software behind it. We needed to lock them in.
Building a SaaS platform from scratch is expensive and time consuming. As a product designer, I had to think like a developer to get an MVP out the door quickly. I collaborated directly with our lead engineer to leverage an open source solution. We deployed LinkStack via Docker, customizing the environment to fit our exact business needs. This out-of-the-box technical thinking allowed us to bypass months of development time and go straight to market.
We positioned punch.ninja as a powerful synergy between three elements.
Premium NFC business cards and waterproof,
die-cut magnets.
An AI-integrated Creative Concierge service providing on-demand graphic design and marketing support.
Custom digital marketing tools to capture audiences.
I designed the platform to grow with the user. Instead of a flat fee, I structured the UX around tiered service plans.
Customer Value Surplus
At every tier, we provide significantly more value than you pay for.
Total Monthly Value
Your Price
The final UI bridges the gap between physical and digital. From the moment a user taps a variable-data NFC card, they are brought into a seamless, highly optimized mobile landing page. The design language is strictly modern, prioritizing quick load times and immediate lead capture.
Closing the loop. When a client orders custom NFC hardware through bigDAWGS, their digital journey no longer ends on a competitor’s platform. They are instantly integrated into our proprietary environment.
By collaborating with engineering to deploy a custom LinkStack environment via Docker, we eliminated the need for third party services like Linktree. We successfully transformed a one time hardware sale into a recurring software subscription, keeping customers locked into our ecosystem.
punch.ninja is now live. By identifying a gap in our physical sales funnel, I was able to architect a fully functioning software platform. We no longer just sell business cards, we sell a subscription ecosystem.
Great product design is not just about moving pixels. It is about recognizing business opportunities and finding the most efficient technical path to launch.