punch.ninja Platform Ecosystem

  • Strategy

    SaaS Architecture, Tiered Pricing Models, Product Strategy

  • Design

    End to End UX, Design to Code, Hardware and Print UI

  • Role

    Lead Product Designer and Strategist | Owning the business case, the architecture decision, the UX, and the pricing model.

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punch.ninja Platform Ecosystem old

Architecting an end-to-end relationship acceleration platform bridging physical touchpoints with subscription-based software.

  • Strategy

    SaaS Pricing, Product Architecture

  • Design

    Hardware & Software UX, Physical Product Design

  • Role

    Director of Product Design

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bigDAWGS Digital Architecture

Designing a scalable, launch ready digital platform from initial discovery to high fidelity prototyping.

  • Strategy

    User Journeys, Wireframing

  • Design

    UI Systems, Prototyping

  • Role

    Senior UI/UX Designer

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bigDAWGS Identity System

Architecting a scalable brand foundation and engineered design language for a global phygital innovator.

  • Strategy

    Brand Architecture, UX Research

  • Design

    Visual Systems, UI Guidelines

  • Role

    Director of Product Design

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