Engineering Tangible UX: FSEA Gold Leaf Awards 2026

Task

Seven physical objects. Seven different problems: an event banner that had to survive a conference floor, a hardcover portfolio piece, gift boxes running variable data, a business card that acts like a digital handshake. I led structural design and print UX across all seven for bigDAWGS, building specialty die-cuts, embedded NFC, and video into objects that are normally printed once and forgotten. They won 7 FSEA Gold Leaf Awards in 2026 (2 gold, 2 silver, 3 bronze), enough to put bigDAWGS first in total medals by our count, ahead of Hallmark and RRD.

  • Strategy

    Physical to Digital Conversion, Variable Data Architecture, Material Specification

  • Design

    Structural UX, Die-Line Creation, Print UI, Interactive Packaging

  • Role

    Lead Product Designer | Directed structural engineering, material selection, and interactive UX on all seven pieces, from concept through vendor production.

2026 FSEA Gold Leaf Awards

Small team
#1 in medals

7 FSEA Gold Leaf Awards in 2026, more than Hallmark, RRD or Multi-Color Corporation took home.
Medal count is our own tally of FSEA's published category results.

High-end corporate assets often fail to bridge the gap between physical branding and digital engagement.

By integrating specialty
die-cuts

Die-cuts, variable data, NFC, embellishments, video screens.
All engineered directly into the page itself.

7 FSEA Awards

Structural UX covers how a piece survives being handled, shipped and used, not only how it looks. These seven pieces covered foil, embossing, die cutting and embedded tech for the FSEA (Foil & Specialty Effects Association) Gold Leaf Awards, judged against entries from Hallmark, RRD, Jostens and Duplo USA.

You cannot build complex physical products alone.

I worked side by side with the production team and our vendors to turn digital ideas into real objects. We spent hours testing materials, fixing flat dielines, and figuring out the structural limits together.

Structural UX is about more than aesthetics.

Seven pieces, seven categories, and a number one ranking ahead of companies with a lot more resources than a small Toronto print team. What mattered more to me: treating the material itself, foil, diecuts, embedded tech, as part of the interface, not decoration bolted on afterward.

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