Engineering Tangible UX: FSEA Leaf Awards
Task
High-end corporate assets often fail to bridge the gap between physical branding and digital engagement. To solve this, I led the creative direction and structural UX for a diverse range of premium physical products. By integrating specialty die-cuts, variable data, and embedded technologies like NFC and video, I engineered tactile user journeys that drove digital action and captured seven FSEA Leaf Awards.
Structural Design
Engineering
Physical UX
Designing physical assets that power digital growth.
High-end corporate assets often fail to bridge the gap between physical branding and digital engagement.
By integrating specialty
die-cuts
Great structural UX goes beyond surface aesthetics. It requires an understanding of how users interact with physical objects in the real world. By combining specialty packaging with advanced foil stamping and embedded technologies, I delivered seven FSEA award-winning projects that elevated brand experiences and drove measurable user action.
I worked side by side with the production team and our vendors to turn digital ideas into real objects. We spent hours testing materials, fixing flat dielines, and figuring out the structural limits together.
Structural UX is about more than aesthetics.
By combining advanced print finishing with interactive technology, I delivered highly engaging assets that elevated the brand experience and drove measurable user action.